MAKE IT STAND OUT
Concept design begins with a core idea, a silhouette, a narrative hook, or a question like
Who is this, and why do they matter?
Whether driven by gameplay needs or emotional storytelling.
In production, technical limitations often call for adjustments.
Whether it's adapting to pre-existing rigs, optimizing for engine performance, or aligning with a shift in game or film direction.
Decode. Design. Deliver.
The goal is always to keep the spirit of the design alive, even as the structure evolves.
As a lead or an artist, it’s essential to ensure that structure and art stay true to the universe’s technology and original vision.
“It’s our job to decode the essence of madness in order to create something memorable.”
-Unknown
