I helped redefine the visual identity of World of Tanks Modern Armor, collaborating with the Creative Director and Executive Producers to deliver a more immersive, cinematic player experience that honored the franchise’s legacy.
Year
2017
Client
WARGAMING
"The job wasn't a new coat of paint. It was moving an entire game from WW2 into the Cold War without losing the players who built it."
// Selected Work
World of Tanks: Modern Armor
Live-service · visual identity & UI conceptsThe Challenge
Modern Armor moved the game from WW2 into the Cold War, and the look had to move with it. My job was to help redefine the visual identity and UI for the new era and push the whole game toward a more cinematic feel, without straying so far from the original that longtime players lost the sense of home.
The Cinematic Direction
We took our cues from war films like Saving Private Ryan: more dramatic battlefield lighting and more aerial combat, so players felt a larger conflict raging around them, not just the opponents in front of them. That feeling carried into the garage, which we redesigned so that even between matches you felt like you were in the middle of a war zone.
Garage & UI
I created the concept art that set the direction for the garage and UI. Working closely with the design team, I made sure those concepts accounted for the new abilities players were getting and reflected the armament choices they equipped on their tanks. The visual language shifted to read as Cold War-era tech, while staying close enough to the familiar layout that the update felt like an evolution, not a reset.
Cross-Brand Integrations
Bringing in massive outside brands meant real research, not reskins. For G.I. Joe, I helped translate several characters into in-game 3D commanders and brought the franchise’s iconic M.O.B.A.T. tank into the game’s art style, and I designed a splash screen that captured the energy of G.I. Joe invading the World of Tanks universe. For WWE, I studied the iconic gear wrestlers bring to the ring and found ways to build it into the tanks so it read as practical hardware, not stickers. For Hot Wheels, I translated the cars’ bold, dynamic design language onto the tanks so they felt like a genuine part of the Hot Wheels collection.
Range & Seasonal Work
I designed concepts across a number of tanks, taking WW2 machines and adapting them to the modern setting with era-appropriate camouflage. I also handled the seasonal events the team cared most about, like Halloween and the 4th of July, designing the splash screens that carried their energy. Those screens were the first thing players saw when they launched the game on console, so they had to land instantly.
A Piece I’m Proud Of
Alongside the new garage, I pitched a dynamic sequence for introducing the new 3D commanders without forcing players out to a separate menu. The Creative Director and Executive Producers approved it, and it shipped in the Modern Armor launch.
Outcome
Modern Armor gave the game a new face and landed as a success, delivering the intended jump into the Cold War era along with new scenarios and new abilities for players.